60 Best Lipstick Brands in 2023

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Written By glamgirlmag

It goes without saying that everyone can embrace lipstick as a necessary component of their makeup. It’s time to accept lipstick as a fun and stylish accessory, regardless of whether you previously liked statement red lips, stuck to a go-to neutral shade, or have never even tried it. This year, there are many different kinds of lipsticks to try out, including formulas that boost collagen and restore skin, vibrant and striking shades, and eye-catching matte finishes. We’ve also included a couple of sheer, balmy tints that are ideal for beginners if you’re new to using lipstick.

Lipstick comes in a broad array of alternatives, and because of this, consumers often have strong opinions and preferences on their preferred brands. It makes sense why someone would stick with a product that serves them well. I carried out a data analysis based on ratings and likes at Who What Wear to find out which brands are highly loved by both makeup artists and coworkers. See if you concur with their decisions or wish to try something else by reading below. You’re not being unfaithful to your existing favorites by experimenting with other brands; rather, think of it as “exploring.”

  • Best Selling lipstick Brand
  • Top-rated lipstick Brand
  • Most Reviewed lipstick Brand
  • Top Branded lipstick Brand

Everlasting Longwear Liquid Lipstick$10.504.5153001.3MKVD Beauty9 Colors
Cream Lip Stain Liquid Lipstick$15.004.5111001MSEPHORA COLLECTION74 Colors
Velvet Matte Lipstick Pencil$27.004.55500421.2KNARS14 Colors
Stunna Lip Paint Longwear Fluid Lip Color$28.0045200485.1KFenty Beauty by Rihanna7 Colors
Liquid Lipstick$20.0044200583.6KAnastasia Beverly Hills18 Colors
Rouge Volupté Shine Lipstick Balm$43.004.53200368.9KYves Saint Laurent24 Colors
Always On Longwear Matte Liquid Lipstick$27.0042800325KSmashbox21 Colors
Melted Matte Liquid Lipstick$26.0042700329.1KToo Faced10 Colors
Rouge Dior Refillable Lipstick$45.004.52600160KDior42 Colors
Mineralist Hydra-Smoothing Lipstick$22.004.5190039.2KbareMinerals12 Colors
Vice Lip Bond Glossy Liquid Lipstick$27.004.5160035.3KUrban Decay12 Colors
Power Bullet Matte Lipstick$25.0041500196.4KHUDA BEAUTY23 Colors
Lip Soufflé Matte Cream Lipstick$20.004.51300208.7KRare Beauty by Selena Gomez15 Colors
L'Absolu Lacquer Long-Lasting Liquid Lipstick$32.004.5130070.8KLancôme2 Colors
Multi-Stick Cream Blush + Highlighter + Lip Tint$36.0041200185.3KILIA12 Colors
Velour Extreme Matte Lipstick$32.004.5120041.7KLaura Mercier6 Colors
Lip Color Matte Lipstick$59.004.5110061.9KTOM FORD8 Colors
Lip Power Satin Long Lasting Lipstick$45.004.595872.9KArmani Beauty24 Colors
Matte Revolution Lipstick- Pillow Talk Collection$35.00491342.5KCharlotte Tilbury2 Colors
MatteTrance™ Lipstick$39.004836279.7KPAT McGRATH LABS24 Colors
Crushed Liquid Lipstick$32.004.580265.6KBobbi Brown10 Colors
Confession™ Ultra Slim High Intensity Refillable Lipstick$39.004.579795.1KHourglass27 Colors
Colorfix Eye, Cheek & Lip Cream Pigment$18.004.5756191KDanessa Myricks Beauty30 Colors
Signature Lip Lightweight Lipstick$26.004.5566117.7KMERIT8 Colors
Rouge Artist Lipstick$25.004.556062KMAKE UP FOR EVER21 Colors
SEA H2O Lip Gloss$9.004.545780Ktarte8 Colors
Glow & Care Shine Lipstick$45.00442957KGucci20 Colors
Almost Lipstick$23.004.5400207.1KCLINIQUE2 Colors
Satin Lip Color Refillable Hydrating Lipstick4.5397ROSE INC10 Colors
Le Monster Lip Crayon Lipstick$22.004.537458KHAUS LABS BY LADY GAGA13 Colors
Magnetic Matte Lip Color$27.003.536124.8KNUDESTIX7 Colors
Major Beauty Headlines - Matte Suede Lipstick$32.004.535629.8KPATRICK TA5 Colors
Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm$26.004.529939.5KLAWLESS6 Colors
Jelly Charm Glazed Lip Stain & Blush With Keychain$25.004.529224.5KKaja4 Colors
Original Me Clean High-Performance Matte Lipstick$26.004.528818.4KGXVE BY GWEN STEFANI5 Colors
Cheekslime Blush + Lip Tint with Plant Collagen$26.004.528132KFreck Beauty4 Colors
Lip Blur Soft-Matte Hydrating Lipstick with Hyaluronic Acid$24.004.527231.2KSaie6 Colors
Rouge Interdit Vinyl Color Enhancing Lipstick$34.004.524960.9KGivenchy
Rouge G Refillable Lipstick$36.004.522474.2KGUERLAIN38 Colors
Pillow Lips Collagen-Infused Lipstick$24.004.522026.7KIT Cosmetics8 Colors
Rosso Valentino High Pigment Refillable Lipstick$45.004.521329.3KValentino50 Colors
VisionAiry Gel Lipstick$26.004.521029.2KShiseido8 Colors
I Need A Nude Lipstick$27.00418177.7KNatasha Denona12 Colors
Long-Wear Lip Crème Liquid Lipstick3.5153Jouer Cosmetics2 Colors
Ultra Suede® Lipstick$26.004.513686KMAKEUP BY MARIO20 Colors
Ultra-Matte Lipstick$22.003.512224.7KMelt Cosmetics20 Colors
Velvet Blur Matte Lipstick Balm$36.004.51139.2KSIMIHAZE BEAUTY6 Colors
Velvet Matte Lip Colour$90.004.510249.7KChristian Louboutin2 Colors
Divine Duo™ Lip & Cheek Blush$23.0046320.4Klilah b.2 Colors
Speak Love Moisture Matte Lipstick$20.004.56110.4KLYS Beauty7 Colors
Iconic Lipstick$28.004.56112.7KFashion Fair14 Colors
Lip Suede Lipstick Palette$85.004569.7KWestman Atelier
Lip Snatcher Hydrating Liquid Lipstick and Lip Gloss Duo$28.0045414.3KONE/SIZE by Patrick Starrr8 Colors
Silk Cream Lipstick$18.0044923.7KArtist Couture2 Colors
Radiant Ruby Lip Crème4.548Athr Beauty
Swipe of Lip Color Lipstick & Lip Balm Set545Sephora Favorites
Listen Hard Girl Neon Lip Paint$10.003.5336.3KINC.redible2 Colors
Playtint Lip & Cheek Stain3.516Benefit Cosmetics
Ultralip High Shine Lipstick with Hyaluronic Acid$18.004.559.2KGlossier9 Colors
Desert Date Cream Blush & Lip Multistick$22.00No1.9KAmi Colé4 Colors


KVD Beauty

Everlasting Longwear Liquid Lipstick

$10.50 | 4.5 stars (15300+ reviews | 1.3M likes)

Presenting a long-lasting, transfer-resistant liquid lipstick that offers a smooth, comfortable matte finish and comes in a range of vegan, high-pigment colours. In the world of liquid lipsticks, this velvety formula—enriched with natural moisturizers like vitamin E and sunflower seed wax—is revolutionary. This product is likely to dazzle with a variety of colors, from neutrals to unusual pops, including the recognizable chestnut rose hue Lolita.


Cream Lip Stain Liquid Lipstick

$15.00 | 4.5 stars (11100+ reviews | 1M likes)

Presenting a popular liquid lipstick with a weightless, creamy consistency that gives your lips beautiful color. You get all-day wear from this lip stain that has full coverage and is transfer-proof. This highly pigmented lip color that is infused with avocado oil glides on softly and sets into a silky, light stain without bleeding, cracking, or drying out your lips. You’ll enjoy how simple it is to wear this product all day thanks to its pleasant and non-sticky texture.


Velvet Matte Lipstick Pencil

$27.00 | 4.5 stars (5500+ reviews | 421.2K likes)

Presenting a matte lip pencil that is a cult favorite and blends the ease of a pencil with the intensity of a matte lipstick. This product gives your lips a velvety-matte texture that lasts all day without drying them out while inundating them with rich, vibrant colours. This long-lasting formula’s creamy texture, which is infused with vitamin E and emollients, gives your lips additional nourishment. The adaptable pencil is a must-have for any makeup collection because it can be used alone or in combination with other lip products to enhance depth.

Fenty Beauty by Rihanna

Stunna Lip Paint Longwear Fluid Lip Color

$28.00 | 4 stars (5200+ reviews | 485.1K likes)

Introducing Stunna Lip Paint, a weightless liquid lipstick with a soft-matte finish that offers long-lasting wear. This product is paraben-free and cruelty-free, and it is available in a variety of eye-catching hues that complement all skin tones. With a single stroke of its lip-defining precision wand, this high-impact color offers low-maintenance, long-lasting wear. Rihanna personally selected it. Stunna Lip Paint is a must-have in your makeup collection because of its lightweight, pleasant consistency that keeps your lips kissably smooth all day.

Anastasia Beverly Hills

Liquid Lipstick

$20.00 | 4 stars (4200+ reviews | 583.6K likes)

Introducing Liquid Lipstick, a smudge-proof, full-pigment matte product that dries to a weightless powder. With its rounded applicator, this product delivers ultra-saturated, full coverage pigment in a wearable matte texture that is simple to apply and line your lips with. Because liquid lipstick is free of parabens, sulfates, and phthalates, your lips will be protected while maintaining their best appearance. Mix two or more tones for a unique lip color; the options are virtually limitless.

Yves Saint Laurent

Rouge Volupté Shine Lipstick Balm

$43.00 | 4.5 stars (3200+ reviews | 368.9K likes)

A lip color with high shine, a balm-like feel, medium coverage, and hydration that softens and conditions the lips. In addition to antioxidant pomegranate extract and conditioning macadamia butter, this product moisturizes lips with six nourishing oils. Parabens and phthalates are not present. This moisturizing lip balm offers a glossy flash of color and all-day comfort with a bright, high-shine finish thanks to its 65% oil content.


Always On Longwear Matte Liquid Lipstick

$27.00 | 4 stars (2800+ reviews | 325K likes)

Presenting a liquid-matte, waterproof lipstick with a priming oil compound for a soft, non-drying, and weightless application. This long-wear liquid lipstick gives lips a velvety-matte texture while saturating them in vibrant color. It is also cruelty-free and devoid of parabens and phthalates. As the precision-tip applicator lines and fills the lips in a single motion, the priming oil complex, which is composed of jojoba, apricot, and sunflower oils, keeps the lips comfortable. This lipstick guarantees a flawless finish because it won’t cake, feather, or bleed.

Too Faced

Melted Matte Liquid Lipstick

$26.00 | 4 stars (2700+ reviews | 329.1K likes)

Innovative ultra-matte lipstick with the durability of a stain and long-lasting, deep color like a liquid lipstick. It is devoid of parabens and phthalates and has moisturizing components like avocado oil, hyaluronic filling spheres, and vitamin E. When dried, Too Faced’s Melted Matte product dries to an opaque finish that is never dry, shriveled, or cracked but applies smoothly like a gloss. Rich, full, and kissable color is guaranteed for up to eight hours by the plumping filler.


Rouge Dior Refillable Lipstick

$45.00 | 4.5 stars (2600+ reviews | 160K likes)

The well-known, nutritious, and long-wearing Rouge Dior Lipstick comes in refillable packaging and is offered in a variety of finishes, including matte, velvet, satin, and metallic. It has natural components that offer up to 16 hours of comfort, including red peony extract, pomegranate flower extract, and shea butter. This lipstick is refillable and devoid of potentially dangerous substances like parabens, formaldehydes, and phthalates in line with the sustainability goals of the Dior fashion house.


Mineralist Hydra-Smoothing Lipstick

$22.00 | 4.5 stars (1900+ reviews | 39.2K likes)

With just 19 vegan ingredients, including cold-pressed fruit oil, this pure, mineral-infused lipstick delivers double the hydration and twice the color of the competition. Sulfates, parabens, formaldehydes, and other potentially dangerous substances are not present in the formula. Furthermore, it is gluten-free and cruelty-free. This lipstick, which comes in 12 silky colours inspired by minerals, crystals, and gemstones, provides lightweight moisture that smoothes the lips and rich color in a single swipe.

Urban Decay

Vice Lip Bond Glossy Liquid Lipstick

$27.00 | 4.5 stars (1600+ reviews | 35.3K likes)

Vice Lip Bond is a liquid lipstick that lasts for a long time and offers intense color and immediate sheen. The product needs to be shaken in order to function. One-swipe color that is transfer-proof, smudge-proof, food- and water-resistant is provided by the vegan and cruelty-free formula. It has a glossy, lustrous finish that doesn’t flake or break up and comes in 12 powerful colours, including bold, neutral, and red hues. Consumer research has demonstrated that it offers full color intensity, feels lightweight, and performs over an extended period of time.


Power Bullet Matte Lipstick

$25.00 | 4 stars (1500+ reviews | 196.4K likes)

This plush-matte lipstick has a silky-smooth consistency and gives a rich, deep color payoff. It feels good on the lips and has amazing pigmentation. This item is free of animal testing.

With just one stroke, Matte Power Bullet lipstick is intended to offer complete coverage and uniform, even color. While the Rose Collection offers traditional neutrals and pink tones, the Icons Collection features strong summery hues.

Rare Beauty by Selena Gomez

Lip Soufflé Matte Cream Lipstick

$20.00 | 4.5 stars (1300+ reviews | 208.7K likes)

The lip cream gives soothing hydration and rich color for a soft, velvety matte finish. It is a weightless, air-whipped product. It is categorized as a liquid lipstick and is free of dangerous substances like phthalates, formaldehydes, parabens, and sulfates SLS and SLES. Furthermore cruelty-free and vegan, the formula contains less than 1% synthetic fragrances.

Its moisturizing properties, which prevent drying out or caking during the day, are what make this lip cream unique. It contains a combination of botanical extracts, such as white waterlily, lotus, and gardenia, as well as vitamin E, which work to hydrate and smooth lips and create a subtle blurring effect.


L’Absolu Lacquer Long-Lasting Liquid Lipstick

$32.00 | 4.5 stars (1300+ reviews | 70.8K likes)

This lip lacquer provides moisture in addition to sheer to full coverage, a glossy sheen, and vibrant color that lasts up to six hours. Less than 1% of the product’s contents are synthetic perfumes, and it is free of potentially dangerous substances including sulfates, parabens, and formaldehydes.

This three-in-one lip lacquer combines a lip gloss, lipstick pigment, and a stain that lasts for a long time. The product’s novel oil-in-water emulsion gives lips a lightweight, non-sticky feel, and glycerin hydrates and maintains their moisture for six hours. The product received great marks for its thin and lightweight feel as well as for being comfortable to wear in a consumer panel test.


Multi-Stick Cream Blush + Highlighter + Lip Tint

$36.00 | 4 stars (1200+ reviews | 185.3K likes)

This product has a creamy, adaptable consistency that works on the lips and the cheeks. With a dewy and luminous finish, it offers a wash of buildable color that quickly brightens the skin. Shea butter, avocado oil, and orange peel wax are among the hydrating components in the cream’s recipe that give the skin protection and conditioning while also making it feel breathable.

The item complies with Sephora’s Clean standards and is devoid of hazardous substances like oxybenzone, formaldehyde, and phthalates. It is also cruelty-free. The product is simple to use on-the-go thanks to the twist-up stick, and the end result is a vibrant, natural-looking color that looks and feels alive on the skin.

Laura Mercier

Velour Extreme Matte Lipstick

$32.00 | 4.5 stars (1200+ reviews | 41.7K likes)

Presenting an ultra-matte lipstick that offers creamy comfort and long-lasting coverage in a single swipe. This contemporary matte lipstick has an alluring color, feel, and texture that makes it impossible to resist. Your lips are moisturized without drying out or cracking thanks to the silky conditioners and velvety smoothness of mattifying powders. The assortment of 24 full-coverage colors provides vibrant color with a striking matte finish. The integrated shaper allows for a customized tip for exact lining and intricate filling, and the small precision bullet design makes it simple to apply and define in one fluid motion. With this tool, you can get ordinary extremes or edgy effects without the use of a liner.

This product was developed without parabens, sulfates, or phthalates. An impartial US consumer research revealed the following results: All participants (100%) agreed that it has an ultra-precise application, a matte finish, and full coverage. The color is described as being rich, strong, and highly pigmented by 94% of the participants, and 81% claimed that it is still perceptible on the lips two hours after application. Furthermore, 97% of the testers concurred that this product offers a single stroke of pure color effect that is immediate. With this lipstick, you can have striking lips whenever and wherever you want because it is lightweight and portable.


Lip Color Matte Lipstick

$59.00 | 4.5 stars (1100+ reviews | 61.9K likes)

This item is Lip Color Matte, a traditional matte lipstick that lasts for 10 hours without fading or feathering. It is free of parabens, sulfates, SLS, and vitamin C derivatives while also containing vitamin E. Lip Color Matte offers a matte texture that is both natural and deeply pigmented. This hydrating lipstick comes in classic Tom Ford packaging and gives flawless shine and glitz.

Armani Beauty

Lip Power Satin Long Lasting Lipstick

$45.00 | 4.5 stars (958+ reviews | 72.9K likes)

A long-lasting lipstick with a satin finish and a creamy, balmy texture is called Lip Power. It has moisturizing, barrier-forming lip oils for all-day comfort and subtle color. Lip Power is available in a variety of hues, including second skin nudes and striking, strong reds and plums. Armani Beauty Lip Power Longwear Satin Lipstick received honors, including “Best Lipstick” in the POPSUGAR 2022 Beauty Awards and the Allure 2022 Best of Beauty Lips Award. According to clinical testing, 98% of consumers agree that the product delivers vibrant color that lasts, 90% agree that wearing the product makes lips feel pleasant, and 89% think that the product gives bright, intense color.

Charlotte Tilbury

Matte Revolution Lipstick- Pillow Talk Collection

$35.00 | 4 stars (913+ reviews | 42.5K likes)

The universally attractive nude-pink, romantic Pillow Talk shades of Charlotte’s Matte Revolution makeup are available in a variety of shades. The 3D shimmer particles in the lipstick make lips appear larger and broader. To preserve and soothe lips for a cashmere feel, Charlotte’s secret ingredient and orchid extract have been added to the matte recipe. For accurate application, the distinctive, square-angled tip replicates the design of a lip brush. Every woman may choose from a flawless neutral or a vibrant splash of color with this lipstick, which is available in a variety of 12 tones, including the best-selling Pillow Talk. It is a cruelty-free product. By incorporating warmth and darker, sweeter rose tones for all skin tones, Charlotte Tilbury claimed to have broadened the Pillow Talk world for every situation, mood, and person.


MatteTrance™ Lipstick

$39.00 | 4 stars (836+ reviews | 279.7K likes)

Bobbi Brown

Crushed Liquid Lipstick

$32.00 | 4.5 stars (802+ reviews | 65.6K likes)


Confession™ Ultra Slim High Intensity Refillable Lipstick

$39.00 | 4.5 stars (797+ reviews | 95.1K likes)

Danessa Myricks Beauty

Colorfix Eye, Cheek & Lip Cream Pigment

$18.00 | 4.5 stars (756+ reviews | 191K likes)


Signature Lip Lightweight Lipstick

$26.00 | 4.5 stars (566+ reviews | 117.7K likes)


Rouge Artist Lipstick

$25.00 | 4.5 stars (560+ reviews | 62K likes)


SEA H2O Lip Gloss

$9.00 | 4.5 stars (457+ reviews | 80K likes)


Glow & Care Shine Lipstick

$45.00 | 4 stars (429+ reviews | 57K likes)


Almost Lipstick

$23.00 | 4.5 stars (400+ reviews | 207.1K likes)


Satin Lip Color Refillable Hydrating Lipstick

| 4.5 stars (397+ reviews | likes)


Le Monster Lip Crayon Lipstick

$22.00 | 4.5 stars (374+ reviews | 58K likes)


Magnetic Matte Lip Color

$27.00 | 3.5 stars (361+ reviews | 24.8K likes)


Major Beauty Headlines – Matte Suede Lipstick

$32.00 | 4.5 stars (356+ reviews | 29.8K likes)


Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm

$26.00 | 4.5 stars (299+ reviews | 39.5K likes)


Jelly Charm Glazed Lip Stain & Blush With Keychain

$25.00 | 4.5 stars (292+ reviews | 24.5K likes)


Original Me Clean High-Performance Matte Lipstick

$26.00 | 4.5 stars (288+ reviews | 18.4K likes)

Freck Beauty

Cheekslime Blush + Lip Tint with Plant Collagen

$26.00 | 4.5 stars (281+ reviews | 32K likes)


Lip Blur Soft-Matte Hydrating Lipstick with Hyaluronic Acid

$24.00 | 4.5 stars (272+ reviews | 31.2K likes)


Rouge Interdit Vinyl Color Enhancing Lipstick

$34.00 | 4.5 stars (249+ reviews | 60.9K likes)


Rouge G Refillable Lipstick

$36.00 | 4.5 stars (224+ reviews | 74.2K likes)

IT Cosmetics

Pillow Lips Collagen-Infused Lipstick

$24.00 | 4.5 stars (220+ reviews | 26.7K likes)


Rosso Valentino High Pigment Refillable Lipstick

$45.00 | 4.5 stars (213+ reviews | 29.3K likes)


VisionAiry Gel Lipstick

$26.00 | 4.5 stars (210+ reviews | 29.2K likes)

Natasha Denona

I Need A Nude Lipstick

$27.00 | 4 stars (181+ reviews | 77.7K likes)

Jouer Cosmetics

Long-Wear Lip Crème Liquid Lipstick

| 3.5 stars (153+ reviews | likes)


Ultra Suede® Lipstick

$26.00 | 4.5 stars (136+ reviews | 86K likes)

Melt Cosmetics

Ultra-Matte Lipstick

$22.00 | 3.5 stars (122+ reviews | 24.7K likes)


Velvet Blur Matte Lipstick Balm

$36.00 | 4.5 stars (113+ reviews | 9.2K likes)

Christian Louboutin

Velvet Matte Lip Colour

$90.00 | 4.5 stars (102+ reviews | 49.7K likes)

lilah b.

Divine Duo™ Lip & Cheek Blush

$23.00 | 4 stars (63+ reviews | 20.4K likes)

LYS Beauty

Speak Love Moisture Matte Lipstick

$20.00 | 4.5 stars (61+ reviews | 10.4K likes)

Fashion Fair

Iconic Lipstick

$28.00 | 4.5 stars (61+ reviews | 12.7K likes)

Westman Atelier

Lip Suede Lipstick Palette

$85.00 | 4 stars (56+ reviews | 9.7K likes)

ONE/SIZE by Patrick Starrr

Lip Snatcher Hydrating Liquid Lipstick and Lip Gloss Duo

$28.00 | 4 stars (54+ reviews | 14.3K likes)

Artist Couture

Silk Cream Lipstick

$18.00 | 4 stars (49+ reviews | 23.7K likes)

Athr Beauty

Radiant Ruby Lip Crème

| 4.5 stars (48+ reviews | likes)

Sephora Favorites

Swipe of Lip Color Lipstick & Lip Balm Set

| 5 stars (45+ reviews | likes)


Listen Hard Girl Neon Lip Paint

$10.00 | 3.5 stars (33+ reviews | 6.3K likes)

Benefit Cosmetics

Playtint Lip & Cheek Stain

| 3.5 stars (16+ reviews | likes)


Ultralip High Shine Lipstick with Hyaluronic Acid

$18.00 | 4.5 stars (5+ reviews | 9.2K likes)

Ami Colé

Desert Date Cream Blush & Lip Multistick

$22.00 | No stars (+ reviews | 1.9K likes)

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